Google ShopSAN FRANCISCO (Reuters) – Quarterly results from Alphabet Inc ( GOOGL. ) and Facebook Inc ( FB. ) provided recent evidence this week that the digital advertising market is effectively a duopoly, a dynamic with deep implications for 2 of Silicon Valley’s titans.

Even a merger between Facebook or Google and a smaller rival would in all probability be looked at very carefully,” Hovenkamp mentioned. The lab represents the most recent enlargement of Google Ventures, the search engine’s $one hundred-million-a-year fund which launched in March 2009, offering Google with a chance to chase the big monetary payoffs that may come with venture investing while serving to it construct ties to the fast-paced world of start-ups. Underlining Google’s activity, the Commission on Wednesday revealed a tender for technical expertise to assist it with the case. The five-yr contract is price 10 million euros and may be renewed.

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