Don’t Get A Fruit Basket… Get A Fruit Bouquet!

So, tell me, do you know anyone that doesn’t like fruit? I don’t. There might be a few weirdos out there who just hate fruit, but I haven’t met them. This is perhaps why the fruit basket continues to be a popular gift for all occasions. When you have an instance where you have to buy a gift for someone you don’t know very well, food of any kind is a good choice for a gift.

But why settle for a boring old fruit basket when there is a company that can take it to the next level? Edible Arrangements is a company you may have heard of, as their popularity has grown a lot lately in lieu of their expansion both in the United States and abroad. As of 2012, the company had about 1100 stores doing business in thirteen different countries. their basic concept is to combine the traditional gift of the fruit basket with the arrangement skills that are commonly used by florists. By combining two successful concepts, something new and unique was created.

There are a few other companies out there who have tried to copy this business idea, but I don’t really see why someone would do business with a clone operation that just rips off other people’s ideas. This is especially true when purchasing skilled services that require the right touch to be worth the money.

Apart from their fruit bouquets, Edible Arrangements also offers fine chocolate dipped fruit, which might just be one of the most appetizing concoctions on earth. they also offer a simple fruit salad for those who only want a simple cup of fresh fruit. And all of that can be delivered right to your door.

the growth of the company has been nothing short of explosive. In 2001, the company opened its doors and started offering franchises. Their first store was opened in Connecticut and was quite humble. By 2009 they had 74 new stores and franchise agreements for 85 different locations, for a total of 940 units. they followed this up in 2010 with 84 new stores in the United States and nine stores in the international market. In addition, they signed commitments for 123 more locations. By January 2011, they had officially reached their 100th franchise.

Getting a fine custom edible arrangement is now easier than ever, as you can get some special discounts by using the coupons available at Groupon is a great resource for saving money on all kinds of things. They offer discounts on so many things, it would be tiresome reading for me to even try and list them all.

With a huge clientele all over the world, edible arrangements is unlikely to continue their meteoric rise. it just goes to show that a good idea, even if it is a simple one, can be a very powerful thing indeed. In fact, the success of edible arrangements just might be proof that the simplest ideas are the best. For a gift idea, this one can’t be beat.

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